Getting personal with Shannonside FM and Northern Sound

Following a series of focus groups during the summer of 2013, Shannonside FM and Northern Sound radio stations commissioned B2B communications to develop a marketing campaign for 2014.

Working closely with the station’s listeners we got a taste of what’s important to the audience of the region’s award- winning Shannonside FM and Northern Sound radio stations.

The concept of uncovering the real “personalities” of the on-air personalities was brought to life in a fun, imaginative and creative 8 hour photo-shoot.  The on air and news crew were fantastic to work with and the resulting 12 creative concepts were recently rolled out across the regional press, large format 48 sheets and through social media.