There is no disputing that the
future for many industries is to move to on line sales. The benefits of an
expanded market, lower costs and improved technology reducing barriers to entry
make on line sales an extremely attractive proposition.
Many agencies such as Enterprise
Ireland and the Local Enterprise Offices consciously support digital marketing
campaigns directed toward on line selling. It results in business growth,
export growth and increased employment.
This is why the start of 2015 is a perfect time
for Emma-Jane Power, co-founder of PicStash to give her ‘Top Ten Tips for selling
on line’ on Thursday January 29th.
Following on from the success of
these lunches with speakers such as Des Whelan of WLR fm, Louise Grubb of Q1
Scientific, Ronan Mulligan of Mulligan’s Pharmacies and John Noonan of
Flahavans, Emma’s tips are sure to be eagerly received by Waterford businesses
keen to develop their on line sales.
These ‘Top Ten lunches’ are a series of
networking events on the theme of ‘My Top Ten Business Tips’ delivered by
successful local business people and occurring once per month. Each lunch will
outline a speakers’ views on a specific topic and take place in the Bistro in
the Tower Hotel from 12.30pm to 2pm.
There is a considerable pool of business talent
and experience in Waterford and the Local Enterprise Offices hopes to harness
this expertise to inspire Waterford’s new and existing business communities.
As a former model for international brands such
as Nike, Riverrock Water, Escada and Paco Rabanne, Emma decided to set up
her first business in her late 20's. The idea was to change how brands interact
with both traditional and digital media. Making PR more affordable and relevant
to brands and media in the Digital Age is a key aim of the company. “Our
goal is to be the first go-to resource for any brand to get huge media exposure,”
says the Waterford local.
From humble beginnings in her attic, the
PicStash now employs over 13 people in Ireland and has a presence in over
7 countries worldwide. It has a list of over 40 international clients
including Harvey Nichols, Littlewoods, Sony, Philips and Harvey Norman. Many
indigenous companies are also represented, including Meadows & Byrne,
Butlers Chocolates and Dubarry.
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